Enterprise Task 4: Who else is out there - how good are they?

Competitor Analysis


Opportunities

• To provide showcasing to all people, from all walks of life together, including emerging artists.
  
• Provide exhibitions available to all; online exhibitions, catalogues, traveling exhibition, exhibition through social networking etc.
• Sell concepts and ideas rather than products.
• Reach out to a global market.
  

Enterprise Task 3: How will I promote myself - what do they want to hear?

Marketing Communications Mix

Personal Selling:

• Exhibitions (coming face to face with audience).
• Word of mouth through creative clusters and establishments.
  

Direct Marketing:

• To college and university VLE systems, request with the establishments; building relationships.

The Internet:

• Maximise to full potential, social networking, website, blog, exhition, online magazines. Constant way to reach out to audience. (Time Consuming).

Public Relations:

• Blogging/Getting fellow creatives to blog.

Place

Direct Selling

• Through website/blog & exhibition space.