Enterprise Task 4: Who else is out there - how good are they?

Competitor Analysis


Opportunities

• To provide showcasing to all people, from all walks of life together, including emerging artists.
  
• Provide exhibitions available to all; online exhibitions, catalogues, traveling exhibition, exhibition through social networking etc.
• Sell concepts and ideas rather than products.
• Reach out to a global market.
  

Enterprise Task 3: How will I promote myself - what do they want to hear?

Marketing Communications Mix

Personal Selling:

• Exhibitions (coming face to face with audience).
• Word of mouth through creative clusters and establishments.
  

Direct Marketing:

• To college and university VLE systems, request with the establishments; building relationships.

The Internet:

• Maximise to full potential, social networking, website, blog, exhition, online magazines. Constant way to reach out to audience. (Time Consuming).

Public Relations:

• Blogging/Getting fellow creatives to blog.

Place

Direct Selling

• Through website/blog & exhibition space.
  

Enterprise Task Two: Where are they - How will they find me?

Where are my potential clients located?

• Leeds, and other creative clusters around.
• Local charities.
• Similar artists & designers.
• Gradually Nationwide.
• Eventually Worldwide.

What media do my potential client use?

• Mixed media.
• Most would have access to internet and email.
• Some point of contact to send work (international).

What do you need to communicated and how does it match your clients needs?

• Need to communicate; fact service free.
• The service is essentially a creative network.
• Selling ideas and concepts.

Pest Analysis - National



Pest Analysis - Transnational

Enterprise Task One: Who am I - Who are they?

What skills do I have?

• Ability to reach out to other artists in different art establishments.
• Multi-Discipline.
• Idea's development.
• Multitude of interests, within and outside of art.

Who needs them?

• Artists & Students in need of advertisement.
• Creative people who need inspiration.
• People who want to voice their feeling on a matter creatively.

What are your professional / creative aims; and how do they relate to the world?

• To be a multi-diciplinary artists, who collaborates and works worldwide.
• Causing no room for boredom.
• To spread the idea that creativity and art should be something for everybody.
• To voice my own, and public opinions on happenings in society.
• To hold individual & multiple artist exhibitions.

This relates by; working with multiple disciplines, allowing networking to many artists in many fields; which would then help me link other artists in the correct directions.

The Four P's

Product

• Networking
• Multi-disciplinary.
• Ideas/Director-al.

Place

• Preliminary; Leeds is very central to many creative clusters, whilst also havings its own. Creative networks around Leeds include; Newcastle, Manchester, York & Teesside.
• Utilize the contacts which I already have in these areas to eventually develop global links.

Price

• I believe that because of my ethics, my services should be free; and that I would find revenue in relation to the service, but not directly.

Promotion

• Direct marketing through contacts (Word of mouth).
• Distribution of adverts through college & university VLE's and blackboard systems.
• Social networking; Blogs, You-tube, Twitter etc.

Through this task, I have established that I want my business to be one which allows for collaboration with other artists, causes me to travel and also helps to inspire young creative.
A major part of the business, is that I want my services to be free, due to my belief that art and creativity should be free to all. The problem then occurs that until I find a method of making money ethically from this, then the business cannot be my sole project, and it will therefore be run part-time alongside another part-time job.